Whether your Internet presence is a personal blog or a business page, the end goal is to drive web surfers to that site. With 67,000 Google searches performed every second, you need to put in the work to be one of those results. You’ll want to ensure the efforts you’re making to drive traffic aren’t for nought. When making the effort to get to the top of the page, make sure you don’t make these off-page SEO and backlink mistakes.
Most people ruin their eCommerce websites because they don’t know how to make them ready and perfect for marketing. Today, I will discuss some points that can be the building blocks for an eCommerce website. With these, you can drive enough sales and traffic to lead your business to the next level.
Right keywords enable the search engines to bring your site to specific search pages. So, ensure to optimize your product pages, Product images, Product URLs, titles, and descriptions around the exact keywords.
Moreover, customers search specific queries and keywords to reach out to those pages that they want.
Reviews are helpful to build customers’ trust and drive sales. Also, positive reviews aid shoppers in decision making while purchasing. Besides, more than 60% of customers make purchases from sites with good reviews.
Moreover, you can improve your Google ranking to drive massive traffic. Furthermore, customers are willing to pay 30% more than the retailer’s actual price with many positive reviews.
Make sure you have a fast and seamless checkout process to respect and save the time of shoppers. You should also have mobile payment integrations such as Apple pay, Android Pay, and Samsung pay to gain loyal customers.
It plays a crucial role in any business’s growth because it’s the best assistance in solving the customer’s issues. When customers face any problem, then definitely, they would want to find the customer support option.
Try to place the CS option at a suitable place on your website. So, it will give shoppers ease of access to find it.
Sometimes customers return the products for different reasons. However, higher return rates will ruin your eCommerce business. So, make sure you have written a clear refund policy and easy to find on your homepage.
Moreover, your refund policy should benefit shoppers because before making any purchase, they first read the policy. If they find it suitable and meet expectations, then definitely they will buy.
Ensure the presence of an exact and friendly FAQ page because it;
Most shoppers don’t want to pay full price for products when they make an online purchase. You have to offer unique coupon codes and discounts to get new customers, traffic and increase up-sells & cross-sells. However, ensure the following discount offers;
A clear and quality image convinces the shoppers to make a purchase because visual things relate to our psycho. Moreover, images define your products and their quality. Ensure to share the product images on social platforms to promote your business.
Quality images create good impressions of buyers. Customers can zoom in to review the product. So, a quality image will maintain the pixels during zoom-in.
Do you know 47% of customers expect a web page to load in 2 seconds? However, according to a recent study, if a web page delay 1 second to load, it can lose 7% conversions and 16% customer satisfaction. Thus, a fast loading speed is prominent to increase user experience and to decrease back bounce rate.
Make sure your web design is responsive, SEO and mobile-friendly to engage the visitors. Moreover, an attractive and responsive design will enhance the speed of web pages.
Conclusion
These are not only 9 points but also the building blocks for a successful eCommerce website. Besides, most people follow these marketing strategies to set themselves apart and get their names out with success.
Make sure to implement the above points on your eCommerce website. So, what you think? What points are you most excited to implement on your site? Please share your thoughts, knowledge, and questions below the comment box.
On-page SEO is only a way that can help search engines understand your website and its content. Besides, it optimizes your webpages, HTML tags, headlines, and images to enhance the website’s search engine rankings.
It would be best if you implemented on-page SEO to increase your site’s visibility in search engines. So, these steps will guide you to improve your web pages and content. Paying close attention to these On-page SEO steps will enhance your site.
The market does not have much space for those people who believe they don’t need to advertise or engage using social media. According to Forbes, about 90% of startups fail in their first year. Creating the right social media strategy is a must for anyone who wants to be in that successful top 10%. If you are just getting started, here are some tips to execute the perfect basic social media strategy for your startup.
We all wish driving traffic to our websites was as easy as creating quality content and offering a great product or service. It turns out that if you are hoping to show up in a future customer’s search, you will need to put in the effort to get to the top of that page. According to Paul O’Brien of seobrien.com, website visitors need to be confident that a website they visit is legit. Below are six ways you can demonstrate that legitimacy and drive traffic to your site using some of the best local SEO tactics.
Now that you’ve learned the best local SEO strategy, it’s time to get to work. Put these tips to use and start seeing that boost in traffic that you’re working towards.
