Social Media

LinkedIn for Business- Is It Good to Use For Every Type of Business?

While Facebook might be considered the biggest social networking site today, it is the same with LinkedIn for business. LinkedIn has been sincerely helping its users grow their careers for a long time now.

With almost 740 million members and 55 million registered companies, LinkedIn is popularly known as the ‘professional networking site’.

By utilizing social media and cultivating a core audience through high-quality content, any business may increase its sales and marketing efforts. Though almost all major social media platforms provide marketing opportunities for businesses and companies, LinkedIn is solely dedicated to taking new-age marketing to its maximum potential.

It is easy to create a strong network of people through LinkedIn who can provide great value and also assist in the development of a sales funnel. When utilized correctly, LinkedIn marketing can prove to be very successful.

No matter what kind of a company you own or work in, whether it’s well-reputed or a start-up or even if you are a freelancer, LinkedIn will help you grow your business connections, recruit candidates and generate new leads.

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According to Hubspot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Here are three reasons why LinkedIn is crucial for any business and why people prefer it over any other platform when it comes to business and employment-oriented needs:

1.      Promoting your business

linkedin for business

As obvious as it might seem, using LinkedIn for business promotion is an important part of marketing in the platform. Once you create a company/business profile on LinkedIn, you can go ahead and identify your target audience. After you are done with that, all there is left to do is to promote your brand’s fundamental values, nurture leads and increase the visibility of current job openings.

Join communities on LinkedIn and use them to your full potential by taking part in conversations and interacting through community hashtags for reach and growth. You can also ace it in LinkedIn for small businesses.

2.      Recruit and engage top talent

linkedin for business

According to a study, 122 million people received an interview through LinkedIn and 35.5 million have been hired by the person they connected with.

LinkedIn makes it simple to reach out to potential employers and recruiters while also expanding your professional network. Hiring top talent through the platform is beneficial for several reasons. Before actually meeting your candidates, you can take a close look at their profile, see if they are recommended by other people, and even reach out for referrals.

3.      Improve visibility of your external website

Networking on social media sites is a great way to drive traffic to your website. While you may have a lot of followers on social media, it is not of much use if you don’t make them convert.

linkedin for business

Just like other social media platforms, LinkedIn marketing can also help in increasing the visibility of your website if you use the platform wisely.

46% of the social media traffic visiting B2B company sites comes from LinkedIn.

Delivering interesting, unique, and customized content to your target audience or the ideal consumer will always drive traffic to your sales funnel. And once a user lands on your website, make sure you give them a tailored experience for a higher conversion rate.

To Conclude

When most people spend time on social media platforms, you must know to invest time on LinkedIn. Since digital marketing is at its peak right now, take full advantage of LinkedIn for business needs, especially when the platform is created to grow your career and business. No matter what kind of business you do or brand you promote, LinkedIn will always have your back!

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